Jonathan Plutzik
Meet boutique hotel owner

Jonathan Plutzik

Jonathan Plutzik, Owner of The Betsy Hotel South Beach

Florida, USA (Miami Beach 33139)

When he decided to purchase The Betsy in Miami and transform it into a luxury boutique hotel, New York-based owner Jonathan Plutzik met his share of skeptics. When he first created his PACE model of a property built around philanthropy, arts, culture and education, the doubters weren’t sure how this new hotel would fit in with the area’s famous party scene.

However, since it re-opened in 2006 as The Besty Hotel South Beach, it’s safe to say that The Betsy has become a four-star, four-diamond success, with both CNN and The New York Times calling the location one of the world’s great literary arts hotels.

Though it does overlook the beach from Ocean Drive, The Betsy provides the counterpoint to the rest of South Beach. Jonathan set out to create a welcoming experience where writers, artists, poets, thinkers and the public come together to create a community of shared ideas. More than 250 writers have stayed in the Writers Room with the support of The Betsy, and the hotel has also supported more than 250 charities to date as part of its commitment to philanthropy. Jonathan created this model to provide guests with artistic and cultural experiences they’ll remember for decades.


Just one of the many ways The Betsy has lead a cultural movement is South Beach is by brining back the cultural salon – a free cultural event open to the public for guests and visitors alike. The Betsy’s Salon by the Sea series has hosted artists like author John Grisham, actor James Franco, and poet Billy Collins among many others. These salons encourage the community to engage in conversations with thoughtful residents, guests and artists for cultural enrichment and artistic exploration.


Jonathan’s commitment to creating something different in South Beach has lead to a movement of travellers that believe intelligence is just as sexy as everything else the area has to offer. With Writer’s Room guests including two US Poet Laureates, a MacArthur Genius Grant Winner, the 2013 presidential inauguration poet Richard Blanco and many others, guests who visit The Betsy are sure to leave their stay enriched with arts and culture.

The next time you’re looking for a South Beach experience with a bit more depth, learn more about The Betsy at

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